Certificate In Basics of digital marketing and Social media management (MP)
Self-Paced
Fee: ₹1,000
Mayank Batra | International Digital Marketing Trainer & Consultant
This course offers a practical introduction to digital marketing and social media management. You’ll learn the fundamentals of digital marketing, its importance, and how to leverage it for income generation.
The course covers the evolution and strategy behind social media platforms, building a strong online presence, creating engaging content using tools like Canva, and planning with content calendars. Real-world case studies will provide insight into viral content strategies.
You’ll also explore paid social media marketing—understanding ad types, strategies, and running Facebook and Instagram ads through hands-on training.
By the end, you’ll be equipped with essential skills to grow and manage digital platforms effectively.
Objectives
This course is designed to equip learners with a strong foundation in digital marketing and social media strategies. The primary objective is to develop practical skills in content creation, social media management, and paid advertising campaigns. Through a blend of theory and hands-on learning, students will gain the knowledge required to plan, execute, and measure digital campaigns effectively—preparing them for various roles in India’s fast-growing digital marketing industry.
By the end of this course, learners will be able to:
Understand the fundamentals and scope of digital marketing.
Differentiate between traditional and digital media approaches.
Build and manage professional social media profiles across platforms.
Create engaging visual content using tools like Canva.
Analyze viral content through national and international case studies
Understand paid marketing concepts and campaign types.
Set up and manage Facebook and Instagram ad campaigns.
Apply practical strategies for audience engagement and growth.
Gain job-ready skills for entry to mid-level roles in the Indian market.
What Will You Learn
By the end of this course, you will be able to: Understand the fundamentals and importance of digital marketing Explore real-world digital marketing tools and techniques Build and manage professional social media profiles Create visually appealing content using Canva Plan and organize posts with a content calendar Study and analyze successful national and international campaigns Learn the basics of paid advertising and its types Set up and run Facebook and Instagram ad campaigns Develop hands-on skills for executing real-time digital strategies Prepare for in-demand digital marketing roles in the Indian job market
Prepare for your career path
At the entry level, learners can start their career as a Digital Marketing Assistant or Social Media Executive. This role involves supporting content creation, managing basic social media accounts, scheduling posts, and assisting in digital campaigns. Strong foundational knowledge in digital platforms and tools like Canva and Facebook Ads Manager is essential.
Key Skills to Learn
Basic knowledge of Digital Marketing concepts Canva and basic graphic design Content writing and copywriting Social media platform handling (Instagram, Facebook, LinkedIn) Scheduling tools (Meta Business Suite, Buffer) Basic understanding of Facebook/Instagram Ads Hashtag research and post optimization Communication & teamwork
With practical experience and deeper understanding, professionals can step into mid-level roles where they are responsible for planning and executing digital strategies, managing multiple social media accounts, creating content calendars, and running paid ad campaigns. Strategic thinking and hands-on knowledge of campaign performance are key at this stage.
Key Skills to Learn
Content calendar planning and execution Paid campaign setup (Meta Ads, Google Ads basic) Performance analysis (Insights, Reach, CTR, Engagement) SEO basics (on-page and off-page) Influencer outreach & collaboration Team & client coordination A/B testing for creatives and copies Data reporting using tools like Google Analytics"
At an advanced level, individuals lead digital marketing efforts and focus on optimizing campaign performance, scaling ads, analyzing analytics, and managing teams. They develop end-to-end marketing funnels and drive ROI through strategic planning, budgeting, and high-level decision-making.
Key Skills to Learn
Full funnel marketing strategy (Awareness to Conversion) Budget planning and ad scaling Advanced Meta Ads & Google Ads management Conversion rate optimization (CRO) Retargeting & remarketing techniques Marketing automation tools (Mailchimp, HubSpot, etc.) Team leadership & project management ROI tracking, KPI setting, and detailed analytics
Jobs in India
1L+
Average Salary
4.5 Lakhs
Job Growth
35.20%
and many more
Curriculum
Instructor
Mayank Batra
International Digital Marketing Trainer & ConsultantWith over 13+ years of experience in Sales & Marketing, hardcore hands-on indulgence in Digital Media Industry for 7+ years Empowered 32312+ People & counting. Speaker at many esteemed institutes like IIT-Bombay, DCBM and many recognized events. Catered 400+ brands with Business Solutions. The professional backpack has enormous brands like Witty Feed, Google, FICCI & many more EdTech institutions. Conducted many workshops. Have been featured in newspapers & magazines
Anish Kumar
Digital Marketing TrainerWith over 10 years of experience in Digital Marketing, he has successfully worked across the education, e-commerce, healthcare, and real estate sectors. Alongside his industry expertise, he has taught and mentored aspiring marketers. He specializes in SEO, PPC, content marketing, and social media strategies, delivering tailored solutions to drive growth. His data-driven approach ensures measurable results and improved ROI.
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Other Details
Basics of digital marketing and Social media management
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FAQs
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Yes, this course includes Digital Marketing Advance Course Certificate.
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This course comes with the one year access
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The instructors for these programmes are industry experts who are highly efficient and well informed in this field.
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No, but you can avail other Hindi Digital Markeing courses on our platform. Also this course will be available in Hindi language soon on AISECT Learn platform.
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The learners who are willing to start their journey in Digital Marketing and want to learn how they can manage and make money using the social media channels can enroll in this particular coure. During this course you will learn various avenues of Digital Marketing like Google Ads,Instagram Ads, Facebook Ads & many other tools and processes including Google Analytics.
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