Certificate in Google Analytics and Google ADS (MP)
Self-paced
Fee: ₹2,000
Mayank Batra
This course provides a comprehensive foundation in Search Engine Marketing (SEM) and Web Analytics. You’ll start by understanding the role of Google Ads, its pros and cons, best practices, and how to monetize your skills. The course then dives into Google Analytics, covering essential concepts, key metrics, and hands-on practice. You’ll also explore other analytics tools, competitor analysis methods, and social media analytics through practical demonstrations. Ideal for anyone looking to grow in digital marketing with data-driven strategies.
Objectives
The objective of this course is to equip learners with the knowledge and practical skills required to effectively plan, implement, and analyze digital marketing campaigns using Google Ads and Google Analytics. Through this course, learners will understand how to create high-performing search engine marketing campaigns, interpret web traffic data, track conversions, and optimize online performance. By the end of the course, learners will be capable of making data-driven decisions to improve ROI and digital strategy. Happy Learning!
By the end of this course, learners will be able to:
Understand the fundamentals of Search Engine Marketing (SEM) and Google Ads.
Learn to set up, manage, and optimize Google Ads campaigns for different business goals.
Identify the pros and cons of Google Ads and follow industry best practices and compliance guidelines.
Gain insights into monetizing digital marketing skills through paid advertising platforms.
Understand the origin, purpose, and structure of Google Analytics.
Learn key metrics and terminology used in web and social media analytics.
Use Google Analytics to track website traffic, user behavior, and campaign performance.
What Will You Learn
By the end of this course, you will have the skills to plan and manage effective Google Ads campaigns while understanding the essential do’s and don’ts of paid advertising and search engine marketing (SEM). You will learn techniques to monetize your skills using Google Ads and gain foundational knowledge of Google Analytics, including its benefits and commonly used terms and metrics. The course will equip you to track, measure, and analyze user behavior on websites, apply Google Analytics and social media analytics through hands-on examples, and conduct competitor analysis using modern tools. Ultimately, you will be able to make data-driven decisions that enhance marketing ROI and understand how analytics is applied in real-world digital marketing campaigns.
Prepare for your career path
Completing the Google Analytics and Ads course opens doors to a wide range of digital marketing careers focused on data-driven decision-making and performance-based advertising. Professionals in this field are responsible for planning and executing Google Ads campaigns, optimizing ad performance, and using tools like Google Analytics to track user behavior, traffic sources, and campaign results. These roles demand analytical thinking, strategic planning, and hands-on expertise in digital tools to help businesses grow online. As digital marketing continues to expand, skilled professionals in SEM and web analytics are in high demand across industries.
Key Skills to Learn
Search Engine Marketing (SEM), Google Ads Campaign Management, PPC Advertising, Ad Copywriting, Audience Targeting, Conversion Tracking, Web Analytics, Google Analytics (GA4), Traffic & Behavior Analysis, Competitor Analysis, Social Media Analytics, Data-Driven Marketing, Performance Reporting, A/B Testing, ROI Optimization, Marketing Strategy
Jobs in India
1L+
Average Salary
₹4.5 LPA
Job Growth
35.20%
and many more
Curriculum
Instructor
Mayank Batra
International Digital Marketing Trainer & ConsultantWith over 13+ years of experience in Sales & Marketing, hardcore hands-on indulgence in Digital Media Industry for 7+ years Empowered 32312+ People & counting.. Speaker at many esteemed institutes like IIT-Bombay, DCBM and many recognized events. Catered 400+ brands with Business Solutions. The professional backpack has enormous brands like WittyFeed, Google, FICCI & many more EdTech institutions. Conducted many workshops. Have been featured in newspapers & magazines
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FAQs
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Yes, this course includes Digital Marketing Advance Course Certificate.
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This course comes with the one year access
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The instructors for these programmes are industry experts who are highly efficient and well informed in this field.
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No, but you can avail other Hindi Digital Markeing courses on our platform. Also this course will be available in Hindi language soon on AISECT Learn platform.
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The learners who are willing to start their journey in Digital Marketing and want to learn how they can manage and make money using the social media channels can enroll in this particular coure. During this course you will learn various avenues of Digital Marketing like Google Ads, Instagram Ads, Facebook Ads & many other tools and processes including Google Analytics.
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