Internship in Web Analytics & Data-Driven Marketing

Self-Paced

Fee: ₹899

Mayank Batra | International Digital Marketing Trainer & Consultant

This internship provides hands-on exposure to web analytics, helping students collect, analyze, and interpret website data. Participants learn to track website traffic, measure marketing campaign effectiveness, and enhance user experience. The program covers practical tools including Google Analytics, Google Tag Manager, and social media analytics across platforms like Facebook, Instagram, YouTube, and LinkedIn. Students gain skills to make data-driven marketing and business decisions.

Additionally, students will undergo soft skills training to develop communication, personality, and interview skills, preparing them for professional success.

Objectives

Understand different types of web analytics data.

Learn to use web analytics tools for data collection and analysis.

Identify trends and patterns in website data.

Apply insights to improve website performance.

Create meaningful reports and presentations from analytics data.

Build a foundation for careers in marketing, web development, or e-commerce.

Develop effective communication, personality, and interview skills.

What Will You Learn

✔ Use Google Analytics, Tag Manager & social media analytics.

✔ Track traffic, user behavior & campaign performance.

✔ Create reports and present insights effectively.

✔ Improve communication, body language & interpersonal skills.

✔ Gain confidence, interview skills & professional personality.

Skills you will gain

Google Analytics & Tag Manager

Social Media Analytics

Data Analysis & Reporting

Communication & Body Language

Interview & Professional Skills

Curriculum

Module - 1 - What is Analytics? + Origin of Google Analytics

Module - 2 - Basic Understanding of terms

Module - 3 - Why to consider GA?

Module - 4 - Other Analytical Tools + Competitor Analysis tools

Module - 5 - Google Analytics (Practicals)

Module - 6 - Social Media Analytics (Practicals)

Communication Skills

Module - 1 - Verbal Communication Skills

Module - 2 - Non-Verbal Communication Skills (Body language)

Module - 3 - Interpersonal Skills

Module - 4 - Public Speaking Skills

Module - 5 - Self Awareness & its Importance

Self Learning Material (SLM)

Discussion Forum

Capstone Project

Final Assessment

Internship Certificate

Instructor

Mayank Batra

International Digital Marketing Trainer & Consultant

With over 13+ years of experience in Sales & Marketing, hardcore hands-on indulgence in Digital Media Industry for 7+ years Empowered 32312+ People & counting.. Speaker at many esteemed institutes like IIT-Bombay, DCBM and many recognized events. Catered 400+ brands with Business Solutions. The professional backpack has enormous brands like WittyFeed, Google, FICCI & many more EdTech institutions. Conducted many workshops. Have been featured in newspapers & magazines

4.0 1564 1851 Learners

Shareable Certificate

Internship in Web Analytics & Data-Driven Marketing

Objectives

What Will You Learn

Skills you will gain

Curriculum

Module - 1 - What is Analytics? + Origin of Google Analytics

Module - 2 - Basic Understanding of terms

Module - 3 - Why to consider GA?

Module - 4 - Other Analytical Tools + Competitor Analysis tools

Module - 5 - Google Analytics (Practicals)

Module - 6 - Social Media Analytics (Practicals)

Communication Skills

Module - 1 - Verbal Communication Skills

Module - 2 - Non-Verbal Communication Skills (Body language)

Module - 3 - Interpersonal Skills

Module - 4 - Public Speaking Skills

Module - 5 - Self Awareness & its Importance

Self Learning Material (SLM)

Discussion Forum

Capstone Project

Final Assessment

Internship Certificate

Instructor

Mayank Batra

Shareable Certificate

Other Details