Digital Marketing PG Internship (Self Paced+ Live)

Blended

Fee: ₹1,500

Dr. Priti Maheshwary | Dean at Future Skills Academy Scope Global Skills University

The Postgraduate Internship Program in Digital Marketing is a comprehensive course designed to equip learners with advanced knowledge and practical skills in the rapidly evolving field of digital marketing. This internship bridges the gap between theoretical learning and industry applications by immersing participants in real-world projects.

Participants will explore key domains such as Search Engine Optimization (SEO), Social Media Marketing (SMM), Content Marketing, Pay-Per-Click (PPC) Advertising, and more. They will gain hands-on experience using cutting-edge tools like SEMrush, Ahrefs, Google Ads, Canva, Mailchimp, Hootsuite, and Google Analytics, preparing them to excel in dynamic digital marketing roles.

Objectives

The objective of this internship is to provide learners with:

A comprehensive understanding of digital marketing and entrepreneurial principles.

Hands-on experience with real-world digital marketing projects, helping to develop both marketing and entrepreneurial skills.

The ability to create and manage digital marketing campaigns and strategies, with a focus on analytics and optimization.

The knowledge required to apply entrepreneurial concepts like ideation, business planning, and risk management.

What Will You Learn

An in-depth understanding of digital marketing channels and techniques.
Practical experience with tools for creating effective marketing campaigns and strategies.
Insights into the process of developing and scaling a business.
Entrepreneurial skills such as market research, identifying business opportunities, and crafting business plans.
Knowledge of both traditional and modern marketing strategies and how to integrate them effectively.

Skills you will gain

Digital Tools: SEO, Canva, WordPress, Google Ads, Google Analytics.

Content Marketing:Keyword research, content creation, and plagiarism-free practices.

Social Media: Managing campaigns, automating posts, and using hashtags strategically.

Analytical Thinking: Optimizing campaigns and analyzing trends.

Entrepreneurship: Ideation, risk management, and personal branding.

Curriculum

Digital Marketing
- 1.1 What is Digital Marketing & it's importance
- 1.2 Leveraging Skillset and Money Making Aspects
- 1.3 Avenues of Digital Marketing
- 1.3 Avenues of Digital Marketing
- 1.4 Inbound & Outbound Marketing
- 1.5 Difference between Traditional & Digital Media
- 1.6 Future of Digital Marketing, Career Horizon & Certifications
- 1.7 What is Content? Content Formats, Content Pillars
- 1.8 Why is Content Important in Digital Marketing? + Content Goals
- 1.9 How to do the Content Research? (Practical to be embed)
- 1.10 How to find duplicate content and avoid Plagiarism? (Practical to be embed)
- 1.11 Content Creators
- 1.12 Implementing Keyword Research for the content. (Practicals)
- 1.13 What is WordPress, its usage & why to prefer it?
- 1.14 Content checklist for WordPress, Do's & Don'ts of WordPress
- 1.15 Creating a Free WordPress Website (Practicals)
- 1.17 The concept behind Social Media.
- 1.18 Creating a good presence on all the Digital Platforms .
- 1.19 Creating Batch Content - Canva
- 1.20 Automating the posts - FCS
- 1.21 Importance of Hashtags & researching via tools
- 1.22 Content Calendar
- 1.23 National & International Case Studies for viral content
- 1.24 Do’s & Dont’s of managing a Social Media account
- 1.25 Leveraging LinkedIn for your career & personal branding

Entrepreneurship Skill
- 2.1 Introduction to the concept of enterprise
- 2.2 Examples of Real world enterprises
- 2.3 Types of enterprises - Overview
- 2.4 Discussion on young entrepreneurs
- 2.5 Characteristics of entrepreneurs
- 2.6 Advantages and Disadvantages of entrepreneurship
- 2.7 Jobs Vs Entrepreneurship
- 2.8 Types of Entrepreneurships
- 3.1 Exploring ideas: Starting with your own idea
- 3.2 Using pre-existing ideas
- 3.3 Sources of ready ideas and schemes
- 3.4 Market survey -How to gather information
- 3.5 Secondary study and reports
- 3.6 Primary study
- 3.7 Identifying and analyzing competitors and their products
- 3.8 Identifying your target markets: Identifying who will buy, geography
- 3.9 Customer types - tools and templates to shortlist market segment
- 4.1 Identifying and Mitigating Risks
- 4.2 Legal and Regulatory Challenges
- 4.3 Dealing with Failure and Setbacks
- 5.1 Ideate and Plan Your Business
- 5.2 Secondary Market Research
- 5.3 Developing Market Strategy
- 5.4 Financial Forecast
- 5.5 Elevator Pitch

Course SLM

2 Live Sessions

Final Project

Instructor

Dr. Priti Maheshwary

Dean at Future Skills Academy Scope Global Skills University

IT, Computer Science

Dean at Future Skills Academy Scope Global Skills University. Involved in Computer Science and Engineering for over 20 years in higher education and training. Her career has included various software development projects, teaching, research and administrative roles. She enjoys teaching and looking into how to improve student learning experience. Published around 50 research papers in refereed journals and conferences, 7 book chapters, 6 Patents. 8 PhD thesis completed under her guidance in the field of Internet of Things, Smart Cities, Ubiquitous Computing, Wireless Sensor Network, VANET, Image Processing specialized in Satellite Images, AI/ML & Deep Learning, and Cyber Security. Also done more than 10 projects in the field of Research and Consultancy.

4.0 1045 1100 Learners

Anish Kumar

Digital Marketing Trainer

With over 10 years of experience in Digital Marketing, he has successfully worked across the education, e-commerce, healthcare, and real estate sectors. Alongside his industry expertise, he has taught and mentored aspiring marketers. He specializes in SEO, PPC, content marketing, and social media strategies, delivering tailored solutions to drive growth. His data-driven approach ensures measurable results and improved ROI.

4.0 656 865 Learners