Digital Marketing Internship

Self-Paced

Fee: ₹999

Dr. Priti Maheshwary | Dean at Future Skills Academy Scope Global Skills University

The Digital Marketing Internship with Entrepreneurship Integration offers a unique blend of digital marketing expertise and entrepreneurial skills. Gain proficiency in digital marketing strategies while developing the mindset and capabilities necessary for entrepreneurial success.

Objectives

Develop a comprehensive understanding of digital marketing principles and strategies.

Gain practical experience through real-world digital marketing projects.

Enhance skills in SEO, social media marketing, email marketing, and content creation.

Learn to analyze digital marketing metrics and optimize campaigns for better results.

Cultivate an entrepreneurial mindset and explore opportunities for innovation and growth.

What Will You Learn

Fundamentals of digital marketing, including SEO, SEM, and PPC, Techniques for social media marketing on platforms like Facebook, Instagram, and LinkedIn, Strategies for effective email marketing campaigns to engage and convert customers, Content creation and marketing strategies to attract and retain online audiences, How to use analytical tools and metrics to measure the success of digital marketing campaigns, Principles of entrepreneurship, including idea generation, market research, and business planning

Skills you will gain

Digital marketing strategies and tactics across various online channels.

Content creation and copywriting skills for compelling marketing materials.

Social media management and advertising techniques.

Email marketing automation and campaign optimization.

Data analysis and interpretation for informed marketing decisions.

Entrepreneurial mindset and skills for identifying and seizing business opportunities.

Curriculum

Digital Marketing
- 1 What is Digital Marketing & it's importance
- 2 Leveraging Skillset and Money Making Aspects
- 3 Avenues of Digital Marketing
- 3 Avenues of Digital Marketing
- 4 Inbound & Outbound Marketing
- 5 Difference between Traditional & Digital Media
- 6 Future of Digital Marketing, Career Horizon & Certifications
- 7 What is Content? Content Formats, Content Pillars
- 8 Why is Content Important in Digital Marketing? + Content Goals
- 9 How to do the Content Research? (Practical to be embed)
- 10 How to find duplicate content and avoid Plagiarism? (Practical to be embed)
- 11 Content Creators
- 12 Implementing Keyword Research for the content. (Practicals)
- 13 What is WordPress, its usage & why to prefer it?
- 14 Content checklist for WordPress, Do's & Don'ts of WordPress
- 15 Creating a Free WordPress Website (Practicals)
- 17 The concept behind Social Media.
- 18 Creating a good presence on all the Digital Platforms .
- 19 Creating Batch Content - Canva
- 20 Automating the posts - FCS
- 21 Importance of Hashtags & researching via tools
- 22 Content Calendar
- 23 National & International Case Studies for viral content
- 24 Do’s & Dont’s of managing a Social Media account
- 25 Leveraging LinkedIn for your career & personal branding

Entrepreneurship Skills
- 1 Introduction to Entrepreneurship, Entrepreneurs and Entrepreneurial Competencies
- 2 Use of Problem Solution Fit Canvas
- 3 Basics of the problem solution fit canvas
- 4 Personalize The Canvas
- 5 What to write in "The Need-Problems" Box
- 6 What to write in Customer Segment Box
- 7 What to Write in "Triggers to Act Box
- 8 What to Write in "Emotions Before/After" box
- 9 What to write in "Available Solutions" Box
- 10 What to write in "Customer Limitations"
- 11 What to Write in "The Need-Behavior" Box
- 12 What to write in "Channels & Behavior" Box
- 13 What to Write in "Problem" box
- 14 What to Write in "Solutions" Box
- 15 Closing remarks
- 16 What to write in a "Problems That You Are Solving" box
- 17 Why Product Market Fit Canvas is Important
- 18 Basic No How of Product Market Fit
- 19 Let's personalize our Canvas
- 20 Step One of Product Market Fit Canvas
- 21 Step two of Product Market Fit Canvas
- 22 Step Three of Product Market Fit Canvas
- 23 Step Four of Product Market Fit Canvas
- 24 Step Five of Product Market Fit Canvas
- 25 Step Six of Product Market Fit Canvas
- 26 Step Seven of Product Market Fit Canvas
- 27 Step Eight of Key Matrices
- 28 Conclusion and Afterthoughts
- 29 Introduction of Business Model Canvas
- 30 Why Business Model Canvas is important ?
- 31 Personalization of Business Model Canvas
- 32 Value Proposition
- 33 Customer Segments
- 34 Customer Relationship
- 35 Channels
- 36 Key Resources
- 37 Key Partnership
- 38 Key Activities
- 39 Cost Stream
- 40 Use of Business Process Canvas
- 41 Revenue Stream

Project For Digital Marketing Internship

Instructor

Dr. Priti Maheshwary

Dean at Future Skills Academy Scope Global Skills University

IT, Computer Science

Dean at Future Skills Academy Scope Global Skills University. Involved in Computer Science and Engineering for over 20 years in higher education and training. Her career has included various software development projects, teaching, research and administrative roles. She enjoys teaching and looking into how to improve student learning experience. Published around 50 research papers in refereed journals and conferences, 7 book chapters, 6 Patents. 8 PhD thesis completed under her guidance in the field of Internet of Things, Smart Cities, Ubiquitous Computing, Wireless Sensor Network, VANET, Image Processing specialized in Satellite Images, AI/ML & Deep Learning, and Cyber Security. Also done more than 10 projects in the field of Research and Consultancy.

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