Digital Marketing Basic Course (NEPDM1)
Self- Paced
Fee: ₹5,999
The course comprises fundamentals of Digital Marketing along with a lot of niche skill-set enhancements. The industry trends and demand are evolving rapidly and you need to grow along with that, where this course helps you to learn, grow & implement the tools & best practices.
Objectives
Develop an Indepth understanding of Digital Marketing skillsets and how to grow in any industry with this art. Gain the right knowledge and access to the tools which would enable you to achieve your professional goals in the Digital world via 1 or more skillsets. By the end of the course, you would be learning multiple skillsets including: Content Creation, Website Creation, many other tools and processes including Google Analytics. Happy Learning!
To give learners the basic understanding of the Fundamentals Digital Marketing.
To give learners in-depth practical knowledge of social media management and marketing.
To give learners hands-on experience on Content Creation, social media management & many other tools .
What Will You Learn
By the end of the course, you would be learning multiple skillsets including: Fundamentals of Digital Marketing, Content Creation, WordPress, and Social Media Management.
Skills you will gain
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Prepare for your career path
As a Digital Marketing Executive, you will have to plan, execute and optimize companies' online marketing efforts. You will also have to promote companies' products and services over different social media channels.
Key Skills to Learn
Search Engine Optimization (SEO), Search Engine Marketing (SEM), Google Analytics, Google Adwords, Facebook Ads
As a Digital Media Manager, you will have to maintain and enhance the company's image in a planned way to accomplish our marketing goals. Digital Media Manager is responsible for developing and implementing strategies that promote the company or brand's products.
Key Skills to Learn
Knowledge of Content Management Systems, CRM, HTML, CSS, and JavaScript Development, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Google Analytics, Google Adwords, Facebook Ads
As a Digital marketing director, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence. Ultimately, you should be able to drive all digital marketing efforts to achieve our business objectives.
Key Skills to Learn
Degree in Marketing, Digital technologies, Web Designing, Content Management Systems, CRM, HTML, CSS, and JavaScript Development, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Google Analytics, Google Adwords, Facebook Ads
Jobs in India
2.1L+
Average Salary
5.5 Lakhs
Job Growth
35.20%
Learn from the industry experts and stay ahead of the curve
Curriculum
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Fundamentals of Digital Marketing and Content Creation & Marketing
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Fundamentals of Digital Marketing
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Leveraging Skillset and Money Making Aspects
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Avenues of Digital Marketing
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Inbound & Outbound Marketing
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Difference between Traditional & Digital Media
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Future of Digital Marketing, Carrer Horizon & Certifications
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Internal Assessment
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External Assessment
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Core of Marketing & Content is King
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What is Content? Content Formats, Content Pillars
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Why is Content Important in Digital Marketing? + Content Goals
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How to do the Content Research? (Practical to be embed)
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How to find duplicate content and avoid Plagiarism? (Practical to be embed)
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Content Creators (Practical)
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Implementing Keyword Research for the content. (Practicals)
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WordPress
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What is WordPress, its usage & why to prefer it?
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Content checklist for WordPress, Do's & Don'ts of WordPress
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Creating a Free WordPress Website (Practicals) List of Best Plugins & Theme websites
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Social Media Management
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Why was social media built? (The root cause)
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The concept behind Social Media. (The inception formulae)
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Creating a good presence on all the Digital Platforms (Practicals)
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Creating Batch Content - Canva (Practicals)
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Automating the posts - FCS (Practicals)
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Importance of Hashtags & researching via tools (Practicals)
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Content Calendar (Practicals)
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National & International Case Studies for viral content (Practicals)
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Do’s & Don'ts of managing a Social Media account
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Leveraging LinkedIn for your career & personal branding (Practicals)
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Instructor
Mayank Batra
International Digital Marketing Trainer & ConsultantWith over 13+ years of experience in Sales & Marketing, hardcore hands-on indulgence in the Digital Media Industry for 7+ years Empowered 32312+ People & counting. Speaker at many esteemed institutes like IIT-Bombay, DCBM and many recognized events. Catered to 400+ brands with Business Solutions. The professional backpack has enormous brands like Witty Feed, Google, FICCI & many more EdTech institutions. Conducted many workshops. Have been featured in newspapers & magazines
Shareable Certificate
Other Details
Fundamentals Of Digital Marketing Basic Course
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