Introduction to Strategic Management (SCORM Based)
Self-Paced
Fee: ₹499
Dr. Ashish Sood | Expert in Sales Strategy and Online Education
Master the art of business strategy with this comprehensive course. Learn how to analyze competitive environments, craft winning strategies, and drive organizational growth. This course covers corporate, business, and functional level strategies, along with practical tools like SWOT, PESTEL, and Porter’s Five Forces to create winning strategies. Ideal for managers, entrepreneurs, and aspiring leaders.
Objectives
By the end of this course, participants will be able to:
Understand the concept and importance of strategy.
Differentiate between strategy and tactics.
Analyze competitive environments using SWOT, PESTEL & Porter’s Five Forces.
Formulate corporate, business, and functional strategies.
Align organizational goals across all levels.
Adapt strategies to dynamic market conditions.
Make resource allocation and strategic decisions effectively.
What Will You Learn
- • Key concepts of business strategy
- • Using SWOT, PESTEL & Porter’s Five Forces
- • Crafting corporate, business & functional strategies
- • Building and sustaining competitive advantage
- • Making strategic, data-driven decisions
- • Turning plans into actionable results
- • Applying concepts through real-world case studies
Skills you will gain
Prepare for your career path
Entry-level role focused on analyzing business data and supporting decision-making.
Key Skills to Learn
SWOT Analysis, Research, Reporting, MS Excel, Communication
Advises organizations on high-level decisions, conducts market research, and creates strategic plans.
Key Skills to Learn
Problem Solving, Critical Thinking, Presentation Skills
Senior executive responsible for formulating, communicating, and executing strategies.
Key Skills to Learn
Leadership, Strategic Planning, Decision-Making, Financial Acumen
Jobs In India
50K+
Average Salary
₹6L – ₹10L+
Job Growth
12-15%
Curriculum
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Introduction to Strategic Management
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Introduction to Strategic Management
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What Is Strategic Performance?
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Business Strategy
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External Analysis: Pestel Analysis
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External Analysis: Five Forces
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External Analysis: Industry Analysis
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Internal Analysis: Vrio (Valuable, Rare, Inimitable & Organized) framework
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Internal Analysis: Value Chain
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Generic Strategies
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Sources of Advantage
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Examination of Historical Strategic Shift
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Corporate Strategy
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Synergy & Test of Corporate Strategy
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Portfolio Management V/s Corporate Parenting
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Type of Corporate Strategy: Horizontal Integration
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Type of Corporate Strategy: Vertical Integration
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Type of Corporate Strategy: Diversification
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Modes of Expansion: Strategic Alliances
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Modes of Expansion: Mergers & Acquisitions
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Strategic Implementation
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Instructor
Dr. Ashish Sood
Expert in Sales Strategy and Online EducationA competent professional with more than 25 years of Sales- Operations, Strategy & Execution and Team Management with experience in publishing and e-learning industry selling online solutions to both Academic, Government & Corporate customers spread across South East Asia. A demonstrated track record of exceeding the targets and servicing customers worldwide. He holds his Phd in online education and his expertise shapes all the ideas behind problem solving, creative thinking and solution focused approach.
Shareable Certificate
Other Details
Introduction to Strategic Management
Credentials Still have queries? Talk to our counselors who are available to guide you
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FAQs
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Do this course includes certificate?
Yes
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Do this course has lifetime access or limited period access?
This course comes with 1 year access to registered Students
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Is this course available in its complete version?
Yes
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Who should take this course?
This course is ideal for business students, professionals, managers, entrepreneurs, and anyone interested in learning how to analyze markets, design strategies, and make informed business decisions.
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Is this course beginner-friendly?
Yes! No prior experience is required. The course starts with the fundamentals of strategy and gradually progresses to advanced topics.
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